Missions, Values, and Key Objectives

Enrich lives with quality recreation.

• A catalyst and facilitator of healthy, active lifestyles for people of all ages, abilities and income levels.
• The preferred "go-to" source in Estes Valley of affordable, family fun.
• A good steward of public resources (value returned for taxes and grant funding).
• The Estes Valley employer of choice An effective operating partner (for Bureau of Reclamation, Town of Estes Park, Estes Valley School District, etc.).

• Excellent customer service
• Responsive to community needs
• Healthy, active lifestyles Access for everyone
• Public resource stewardship and transparency
• Environmental stewardship and conservation
• Employee development, engagement, and empowerment
• Continuous improvement and efficiency; progressiveness in operations Effective partnerships

• Active participation / use in programs and facilities by all ages, abilities, and income levels
• Happy, loyal customers and employees
• Responsible and proactive management, maintenance, and upgrades of facilities
• Financial viability and sustainability