Missions, Values, and Key Objectives

Our Mission

Enrich lives with quality recreation.

Our Vision
  • A catalyst and facilitator of healthy, active lifestyles for people of all ages, abilities and income levels.
  • The preferred "go-to" source in Estes Valley of affordable, family fun.
  • A good steward of public resources (value returned for taxes and grant funding).
  • The Estes Valley employer of choice An effective operating partner (for Bureau of Reclamation, Town of Estes Park, Estes Valley School District, etc.).
Our Values
  • Excellent customer service
  • Responsive to community needs
  • Healthy, active lifestyles Access for everyone
  • Public resource stewardship and transparency
  • Environmental stewardship and conservation
  • Employee development, engagement, and empowerment
  • Continuous improvement and efficiency; progressiveness in operations Effective partnerships
Our Key Objectives
  • Active participation / use in programs and facilities by all ages, abilities, and income levels
  • Happy, loyal customers and employees
  • Responsible and proactive management, maintenance, and upgrades of facilities
  • Financial viability and sustainability